Fallacies are a very important concept that we must understand in order to not only create a good argument, but to also not fall victim to the many fallacies we are presented daily. Although fallacies are “bad” and shouldn’t be used, they work extremely well to persuade the audience. The appeal to emotion is just one of the many different types of fallacies. It is so common that we usually are unaware of it’s existence and just overlook it. Any time someone uses the audience’s emotion to their advantage in an argument, they are committing a fallacy. The advertisement business is one of the biggest users of this particular fallacy. The ad companies understand that using people’s emotions to their advantage are a great way to change their opinion about something whether it is a social issue, a product, or a person. If we open up our eyes to the world around us, it won’t be hard to find many examples of the appeal to emotion.
And boom goes the dynamite,
Melvin Banner
